What to Look for in a Bluetooth Speaker

What to Look for in a Bluetooth Speaker

We are fortunate to represent a lot of great companies in the consumer electronics space, many of whom have Bluetooth speakers and/or products with Bluetooth functionality. As a result, we have picked up a good bit of knowledge about what consumers look for in such...
Bronies: Mythical Creature or Misinformed Man?

Bronies: Mythical Creature or Misinformed Man?

In the day-to-day of app PR, we do a lot work with licensed products.  In fact, video game PR, app PR and just about any sort of consumer entertainment marketing encompasses well-known brands from movies, toys, comic books, etc. Recently we had the opportunity to work...
E3: GREATNESS AWAITING OR GROSS WASTE?

E3: GREATNESS AWAITING OR GROSS WASTE?

I just returned from my umpteenth E3 and the same thought that ran through my mind 15 years ago hit me again: Are exhibitors wasting their money?  I’ve been going to E3 since it was called CES and happened twice a year. But over the years, its primary purpose seemed...

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