by Dan Harnett | Feb 4, 2016 | Randomness
We are fortunate to represent a lot of great companies in the consumer electronics space, many of whom have Bluetooth speakers and/or products with Bluetooth functionality. As a result, we have picked up a good bit of knowledge about what consumers look for in such...
by Dan Harnett | Nov 4, 2015 | Agency Business
Before starting my career in public relations, I worked a variety of blue collar jobs and as a result, I’ve always had a sort of outsider’s view of the industry. Among those observations is the ridiculous desire of the PR industry to be taken seriously by creating...
by Dan Harnett | Aug 13, 2014 | Food For Thought, Public Relations
Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers...
by Dan Harnett | Jul 11, 2014 | Randomness
In the day-to-day of app PR, we do a lot work with licensed products. In fact, video game PR, app PR and just about any sort of consumer entertainment marketing encompasses well-known brands from movies, toys, comic books, etc. Recently we had the opportunity to work...
by Dan Harnett | Jun 24, 2014 | Marketing, Public Relations
As a company who specializes in creating marketing and public relations campaigns for mobile apps, video games and consumer electronics, we are often approached by a variety of companies looking for us to help them build a compelling strategy to gain exposure for...
