HighWater PRspectives

The Evolving Worlds of PR & Digital Marketing
What to Look for in a Bluetooth Speaker

What to Look for in a Bluetooth Speaker

We are fortunate to represent a lot of great companies in the consumer electronics space, many of whom have Bluetooth speakers and/or products with Bluetooth functionality. As a result, we have picked up a good bit of knowledge about what consumers look for in such...

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A PR Guy’s Case for Premium Mobile Games

A PR Guy’s Case for Premium Mobile Games

Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers are pretty eye opening, and the positives are clear: a free game makes it more likely potential players will give it a shot because there is zero monetary risk in trying it.

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