What to Look for in a Bluetooth Speaker

We are fortunate to represent a lot of great companies in the consumer electronics space, many of whom have Bluetooth speakers and/or products with Bluetooth functionality. As a result, we have picked up a good bit of knowledge about what consumers look for in such...

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HighWater Group Featured in Bulldog Reporter

We're honored to be featured in the Bulldog Reporter today sharing some insights into our 7 keys to a successful PR campaign.  Check out the link or read the article below. http://www.bulldogreporter.com/pr-strategy-7-steps-to-a-successful-pr-campaign/ 7 Things That...

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A PR Guy’s Case for Premium Mobile Games

Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers are pretty eye opening, and the positives are clear: a free game makes it more likely potential players will give it a shot because there is zero monetary risk in trying it.

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Bronies: Mythical Creature or Misinformed Man?

In the day-to-day of app PR, we do a lot work with licensed products.  In fact, video game PR, app PR and just about any sort of consumer entertainment marketing encompasses well-known brands from movies, toys, comic books, etc. Recently we had the opportunity to work...

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August 2019
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