According to recent research conducted by Carmichael Lynch, there’s trouble brewing in the land of influencer marketing. Is this the beginning of the end or much ado about nothing? We believe it is the latter, and the main issue could be lack of experience in the...
Influencer Marketing: Trouble on the Horizon?
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Trade Show Media Strategy: “Swim with the tide, not against it”
Reflecting on some of the big 2017 trade shows like CES, GDC & E3, we were again reminded that these kinds of events are usually forums where dreamers and future potential rule the spotlight. There is always a hot topic or two that seems to get the lion’s share of the...
What to Look for in a Bluetooth Speaker
We are fortunate to represent a lot of great companies in the consumer electronics space, many of whom have Bluetooth speakers and/or products with Bluetooth functionality. As a result, we have picked up a good bit of knowledge about what consumers look for in such...
Agency-Speak: Some Thoughts On “Thought Leaders”
Before starting my career in public relations, I worked a variety of blue collar jobs and as a result, I’ve always had a sort of outsider’s view of the industry. Among those observations is the ridiculous desire of the PR industry to be taken seriously by creating...
HighWater Group Featured in Bulldog Reporter
We're honored to be featured in the Bulldog Reporter today sharing some insights into our 7 keys to a successful PR campaign. Check out the link or read the article below. http://www.bulldogreporter.com/pr-strategy-7-steps-to-a-successful-pr-campaign/ 7 Things That...
A PR Guy’s Case for Premium Mobile Games
Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers are pretty eye opening, and the positives are clear: a free game makes it more likely potential players will give it a shot because there is zero monetary risk in trying it.
8 Things Your PR Agency Wishes Everyone Knew
Successful partnerships are rooted in good communication, an understanding of respective roles/limitations, and clearly defined expectations. Working with a PR Agency is no exception. Remembering these eight rules will help you stay in sync with your agency. Constant...
Bronies: Mythical Creature or Misinformed Man?
In the day-to-day of app PR, we do a lot work with licensed products. In fact, video game PR, app PR and just about any sort of consumer entertainment marketing encompasses well-known brands from movies, toys, comic books, etc. Recently we had the opportunity to work...
Three Reasons You Need Both PR and Marketing for Your App
As a company who specializes in creating marketing and public relations campaigns for mobile apps, video games and consumer electronics, we are often approached by a variety of companies looking for us to help them build a compelling strategy to gain exposure for...