HighWater PRspectives

The Evolving Worlds of PR & Digital Marketing
E3: GREATNESS AWAITING OR GROSS WASTE?

E3: GREATNESS AWAITING OR GROSS WASTE?

I just returned from my umpteenth E3 and the same thought that ran through my mind 15 years ago hit me again: Are exhibitors wasting their money?  I’ve been going to E3 since it was called CES and happened twice a year. But over the years, its primary purpose seemed...

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One Small Fix to Make Soccer More Appealing in the US

One Small Fix to Make Soccer More Appealing in the US

So the U.S. beat Ghana yesterday 2-1.  According the box score (or what passes for one) the game ended at 90 minutes. But according the on-screen clock, play continued. In fact Ghana received a yellow card at 92 minutes. What The Footie? And that’s just one of the...

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Maximizing Your Trade Show ROI

Let’s face it, exhibiting at a trade show is an expensive proposition so it is critical to ensure all of the right buttons are being pushed to maximize your return on investment. Hot off the heels of another successful trade show for our clients at MacWorld 2014, we...

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We’re 15 Years Old Today!

Today is a big milestone for cho HighWater Group - We're 15 Years Old!  My how time flies when you are working hard and having fun!  I still remember my first day of being self employed like it was yesterday.  Dan Harnett and myself had taken a leap of faith and...

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