HighWater PRspectives

The Evolving Worlds of PR & Digital Marketing

One Small Fix to Make Soccer More Appealing in the US

So the U.S. beat Ghana yesterday 2-1.  According the box score (or what passes for one) the game ended at 90 minutes. But according the on-screen clock, play continued. In fact Ghana received a yellow card at 92 minutes. What The Footie? And that’s just one of the... read more

Maximizing Your Trade Show ROI

Let’s face it, exhibiting at a trade show is an expensive proposition so it is critical to ensure all of the right buttons are being pushed to maximize your return on investment.  Hot off the heels of another successful trade show for our clients at MacWorld 2014, we... read more

We’re 15 Years Old Today!

Today is a big milestone for cho HighWater Group – We’re 15 Years Old!  My how time flies when you are working hard and having fun!  I still remember my first day of being self employed like it was yesterday.  Dan Harnett and myself had taken a leap of... read more

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