In the day-to-day of app PR, we do a lot work with licensed products. In fact, video game PR, app PR and just about any sort of consumer entertainment marketing encompasses well-known brands from movies, toys, comic books, etc.
Recently we had the opportunity to work on several children apps who had licensed the extremely popular My Little Pony franchise. While doing the research on the target audience, I came across a sub-set that I didn’t know existed: Bronies.
A Brony is the name typically given to the male viewers/fans of the My Little Pony show or franchise. I’m guessing it’s a combination of Bro + Pony. They have their own convention, a bunch of Meet-Up groups, a new Brony movie and have been covered in everything from Wired to The Daily Beast.
It’s a scene, no doubt about it, but I will say one thing: Bronies are some of the nicest people you will meet. I’ve dealt directly with them on several projects and they are wonderful ambassadors for your MLP product.
In the end, a Brony is neither mythical nor misinformed. Just a group of guys secure enough to like what they like, critics be damned. And in the world in which we live, that’s refreshing. Rock on Bro Ponies.
Image courtesy of Daily Beast