E3: GREATNESS AWAITING OR GROSS WASTE?

E3: GREATNESS AWAITING OR GROSS WASTE?

I just returned from my umpteenth E3 and the same thought that ran through my mind 15 years ago hit me again: Are exhibitors wasting their money?  I’ve been going to E3 since it was called CES and happened twice a year. But over the years, its primary purpose seemed...

Maximizing Your Trade Show ROI

Let’s face it, exhibiting at a trade show is an expensive proposition so it is critical to ensure all of the right buttons are being pushed to maximize your return on investment.  Hot off the heels of another successful trade show for our clients at MacWorld 2014, we...

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