by Lance Seymour | Oct 12, 2018 | Agency Business, Food For Thought, Public Relations
There is a common misconception that delaying a PR campaign until a month or less before launch will save money. Truth is you will NOT save money, but can potentially cripple the effectiveness and results of your campaign. Nonetheless, we’ve been contacted by far too...
by Lance Seymour | Jul 24, 2017 | Agency Business, Food For Thought, Public Relations
Reflecting on some of the big 2017 trade shows like CES, GDC & E3, we were again reminded that these kinds of events are usually forums where dreamers and future potential rule the spotlight. There is always a hot topic or two that seems to get the lion’s share...
by Dan Harnett | Nov 4, 2015 | Agency Business
Before starting my career in public relations, I worked a variety of blue collar jobs and as a result, I’ve always had a sort of outsider’s view of the industry. Among those observations is the ridiculous desire of the PR industry to be taken seriously by creating...
by Lance Seymour | Aug 24, 2015 | Agency Business
We’re honored to be featured in the Bulldog Reporter today sharing some insights into our 7 keys to a successful PR campaign. Check out the link or read the article below. PR Strategy: 7 Steps to a Successful PR Campaign 7 Things That Make a Successful PR...
by Lance Seymour | Jul 18, 2014 | Agency Business, Food For Thought, Public Relations
Successful partnerships are rooted in good communication, an understanding of respective roles/limitations, and clearly defined expectations. Working with a PR Agency is no exception. Remembering these eight rules will help you stay in sync with your agency. Constant...
by Dan Harnett | Jun 18, 2014 | Agency Business
I just returned from my umpteenth E3 and the same thought that ran through my mind 15 years ago hit me again: Are exhibitors wasting their money? I’ve been going to E3 since it was called CES and happened twice a year. But over the years, its primary purpose seemed...
