by Lance Seymour | Jul 24, 2017 | Agency Business, Food For Thought, Public Relations
Reflecting on some of the big 2017 trade shows like CES, GDC & E3, we were again reminded that these kinds of events are usually forums where dreamers and future potential rule the spotlight. There is always a hot topic or two that seems to get the lion’s share...
by Derek Musso | Aug 13, 2014 | Food For Thought, Public Relations
Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers...
by Lance Seymour | Jul 18, 2014 | Agency Business, Food For Thought, Public Relations
Successful partnerships are rooted in good communication, an understanding of respective roles/limitations, and clearly defined expectations. Working with a PR Agency is no exception. Remembering these eight rules will help you stay in sync with your agency....
by HWG Team | Mar 3, 2014 | Agency Business, Food For Thought, Uncategorized
A funny thing happened on our way to publicizing a Kickstarter project – the thoughts we had on influence-levels of certain sites within the video game space were confirmed. Based on the Kickstarter feedback from ardent video game consumers a.k.a. the hardcore players...
