by Lance Seymour | Oct 12, 2018 | Agency Business, Food For Thought, Public Relations
There is a common misconception that delaying a PR campaign until a month or less before launch will save money. Truth is you will NOT save money, but can potentially cripple the effectiveness and results of your campaign. Nonetheless, we’ve been contacted by far too...
by Lance Seymour | Jul 24, 2017 | Agency Business, Food For Thought, Public Relations
Reflecting on some of the big 2017 trade shows like CES, GDC & E3, we were again reminded that these kinds of events are usually forums where dreamers and future potential rule the spotlight. There is always a hot topic or two that seems to get the lion’s share...
by Dan Harnett | Aug 13, 2014 | Food For Thought, Public Relations
Over the last few years, mobile game developers have moved away from the premium game model for freemium titles. And it makes sense. According to a 2013 Distmo Report, 71% of all in app purchase (IAP) revenue on The App Store is generated from free apps. Those numbers...
by Lance Seymour | Jul 18, 2014 | Agency Business, Food For Thought, Public Relations
Successful partnerships are rooted in good communication, an understanding of respective roles/limitations, and clearly defined expectations. Working with a PR Agency is no exception. Remembering these eight rules will help you stay in sync with your agency. Constant...
by Lance Seymour | Mar 3, 2014 | Agency Business, Food For Thought, Uncategorized
A funny thing happened on our way to publicizing a Kickstarter project – the thoughts we had on influence-levels of certain sites within the video game space were confirmed. Based on the Kickstarter feedback from ardent video game consumers a.k.a. the hardcore players...
