Consumer Electronics

In the world of electronics, a smart integrated public relations and marketing campaign is the backbone to success. Standing out in often crowded and competitive markets requires a high level of structure, creativity, audience insight and the right mix of communications vehicles. Our smart multi-pronged approach gets your products in the hands of not only all key tech media and beat journalists, but the increasingly important social media influencers from YouTube, Facebook, Twitter, Instagram and more.

At HighWater Group, our experience and expertise in consumer electronics PR and digital marketing has been proven across more than 100 successful product launches and brand campaigns — from top-tier global leaders to single-product start-ups. So if you are an established brand looking to reinvigorate your product line with a fresh approach or a start-up with a game-changing new concept, we can help.

• Smart Home Devices
• Home Theater & Audio
• Wearables
• Speakers & Headphones
• Bluetooth Devices
• Personal Health Prouducts
• Kickstarter & Crowdfunding Campaigns

Video Games

Our executives have held senior PR management positions at some of the world’s most successful video game publishers and have led global campaigns, partnered with a wide variety of licensors and handled platform transitions since the days of the NES.

As a result, HighWater Group was one of the first agencies to specialize in video game PR, and fully understand the entire video game ecosystem from product development milestones and sales cycles to video game media campaigns and influencer marketing.

From in-depth and targeted pre-launch coverage to coordinated review campaigns and influencer outreach on Twitch and YouTube, we develop a custom program that ensures your game and franchise stand out from its competitors.

• Xbox One
• PlayStation 4
• Nintendo NX
• PC
• Developers
• VR Games
• Portable

Mobile

Given the pace of innovation and the sheer volume of apps released each week, success in the mobile app sector demands a keen understanding of the ever-changing mobile landscape and the ability to get your app in the right hands. Tactics that worked only months ago can be rendered obsolete as app discovery and consumer trends continuously evolve. A smart mobile app PR and marketing plan relies on knowing which activities work for your app, and when and how to deploy them.

We have proven experience with results, leading several clients’ apps and mobile games to millions of downloads and the coveted #1 spot on The App Store, The Mac App Store and Google Play.

• Games
• Productivity
• Health & Fitness
• Business
• Children & Educational
• Companion/Brand

Technology

In a world where phrases like “innovative”, “ground-breaking” are all too common, media and consumers often view new introductions with a healthy degree of skepticism. Through years of experience launching numerous top-selling and downloaded products, we have developed powerful and influential contacts, as well as market insight to make sure you attract the right kind of attention from the right kind of people. At HighWater Group, our core expertise is derived from our success in various tech fields from consumer electronics and video games, to mobile technology, smart home devices and more — and that macro-view of technology trends, products and services helps our clients greatly.